Football fans in Morocco are set to enjoy a unique FIFA World Cup 2026 experience as Coca-Cola launches a dedicated Fan Zone in Casablanca, turning the global tournament into a local celebration.
Located at Stade COC, the Fan Zone is designed to bring supporters together throughout the competition, offering live match screenings, entertainment activities and immersive experiences inspired by the world’s biggest football event.
The initiative is part of Coca-Cola’s global “Feel It All” campaign, which aims to capture the emotions and excitement that define the FIFA World Cup. The company is building on the enthusiasm generated earlier this year by the FIFA World Cup Trophy Tour, extending the experience to Moroccan audiences throughout the tournament.
Visitors will be able to watch key matches in a festive atmosphere while enjoying interactive activities and special events. The venue will also host musical performances around some of the tournament’s most anticipated fixtures, creating a gathering place for families, friends and football enthusiasts.
According to Charbel El Beyrouthy, football occupies a special place in Moroccan society, bringing people together through shared passion and emotion. He noted that the campaign reflects Coca-Cola’s long-standing presence in the Kingdom and its commitment to supporting communities through experiences that unite consumers.
Alongside the Fan Zone, Coca-Cola is rolling out a nationwide promotional campaign linked to the tournament. Consumers purchasing selected bottles featuring yellow caps can participate in a contest for a chance to win one of 20 Hyundai vehicles by collecting specific promotional elements displayed on participating products.
The campaign highlights Coca-Cola’s enduring relationship with international football and its decades-long partnership with FIFA. As excitement continues to build around the World Cup, the company is positioning the Casablanca Fan Zone as one of Morocco’s key destinations for supporters eager to experience the tournament atmosphere without leaving the country.
