Cash Plus is preparing to expand its activities beyond traditional payment services through a proposed investment in Tripass SARL, a Moroccan company operating a digital platform for on-demand passenger mobility services.
The Moroccan Competition Council has received notification of a planned economic concentration that would give Cash Plus SA indirect joint control of Tripass, alongside the company’s existing shareholder. The transaction would be carried out through Cash Plus VC Fund I SARLAU, a wholly owned subsidiary created to invest in high-growth companies.
The move marks a new step in Cash Plus’s broader development strategy. The company is a listed payment institution active in domestic and international money transfers, bill payments and other payment operations. It has been licensed as a payment institution by Bank Al-Maghrib since February 2019.
Tripass operates in a different but complementary segment. Its platform connects users with providers of on-demand mobility services, placing the company at the intersection of digital services and urban transportation.
For Cash Plus, the proposed transaction would be undertaken through Cash Plus VC Fund I, which is exclusively owned by the listed group and specifically focused on taking stakes in high-growth businesses.
The planned joint-control structure means the transaction would not amount to a full takeover of Tripass. Instead, Cash Plus would join the company’s historical shareholder in its ownership and governance, subject to the applicable competition review.
The operation illustrates Cash Plus’s interest in expanding its footprint through investment in technology-driven businesses while building on its established position in Morocco’s payments ecosystem. Tripass, for its part, would gain a new shareholder with experience in financial services and a significant national customer network.
