Italian fashion brand Alcott is expanding its presence in Morocco with the opening of its first Marrakech store at Carré Eden. The new location, inaugurated on September 20, brings the brand’s Moroccan network to six stores.
The expansion is being led by Chiccorner, which has been developing Alcott’s presence in the Moroccan market since the opening of its first store at Morocco Mall in Casablanca a year ago.
Within twelve months, Alcott established five locations in Casablanca, including Morocco Mall, Aeria Mall, Californie Mall, Marina Mall and Maârif. The Marrakech opening represents the brand’s first move beyond the economic capital.
Carré Eden was selected as a strategic location for the new store, offering access to both local customers and visitors to Marrakech. The shopping destination also gives the brand greater visibility in one of Morocco’s most active tourism and retail markets.
The new store carries Alcott’s men’s and women’s collections, combining everyday essentials with contemporary pieces and international fashion trends. The brand targets younger consumers looking for accessible and frequently renewed styles.
The retail concept follows Alcott’s established identity, with a modern layout, clear product presentation and an emphasis on a simple and dynamic shopping experience.
For Chiccorner, the opening marks another step in its strategy of expanding international fashion brands across Morocco. The company aims to gradually extend Alcott’s reach beyond Casablanca and establish a broader national retail network.
Founded in Naples in 1990, Alcott has developed an international presence around accessible fashion for a young and contemporary audience. Its collections focus on everyday wear while incorporating current trends and seasonal influences.
With its arrival in Marrakech, Alcott now enters a new phase of development in Morocco, adding a major tourist and retail destination to its growing network.
