BANK OF AFRICA has unveiled its 2026 summer campaign for Moroccans Living Abroad (MLA), introducing a comprehensive support program designed to assist members of the Moroccan diaspora before, during and after their journey to the Kingdom. Under the slogan “Wherever We Are, Morocco Lives Within Us,” the initiative aims to strengthen ties with overseas Moroccans while supporting their personal and investment projects.
The campaign begins well before travelers reach Morocco. Customers can connect remotely with the bank’s advisors and meet BANK OF AFRICA representatives during international property exhibitions, investment forums and community events organized across several countries.
Support continues throughout the travel experience. Dedicated teams will be present at major transit points used by the Moroccan diaspora, including the Spanish ports of Algeciras, Tarifa and Almería, aboard AML ferries, as well as at several Moroccan ports and airports. Travelers will receive information about the bank’s financial products and personalized guidance tailored to their needs.
Once in Morocco, customers will have access to a nationwide program of events across the bank’s branch network. Activities include open house sessions, dedicated mortgage financing days, regional investment forums and community events aimed at strengthening relationships with Moroccans living abroad.
One of the flagship additions to this year’s campaign is the launch of the BANK OF AFRICA Summer Pop Up. These temporary banking spaces will operate daily from 10:00 a.m. to 10:00 p.m. in several tourist destinations, offering banking services, digital banking demonstrations, personalized financial advice and family-oriented activities.
The bank will also organize a series of music events in Tangier, Agadir and Nador, creating opportunities for members of the Moroccan diaspora to reconnect and celebrate their stay in the Kingdom.
On the financial side, BANK OF AFRICA is placing particular emphasis on supporting real estate and wealth-building projects. Customers can benefit from preferential mortgage rates, waived application and appraisal fees, accelerated processing through a fast-track system and a range of advantages linked to the bank’s various banking packages.
Additional benefits include a complimentary FIRST banking card for twelve months, exclusive offers with travel and hospitality partners and foreign exchange bonuses of up to 100%, depending on the selected package.
BANK OF AFRICA says the initiative extends well beyond the summer season. Throughout the year, the bank plans to continue organizing investment seminars, outreach programs and community events for Moroccans living abroad, reaffirming its long-term commitment to supporting the diaspora and encouraging investment in Morocco.
