If you thought COVID-19 was nothing to be afraid of, think again.
The Province of Alberta recently launched a COVID-19 awareness campaign aimed at a younger demographic and it has doubled down on showing how terrifying COVID-19 can be.
According to Chief Medical Officer of Health Dr. Deena Hinshaw in a Friday press conference, the recently launched ad campaign was shot last month and aims to incorporate humour in an effort to gain the attention of those who may have tuned out the province’s more serious, fact-based ads.
“We looked at a variety of options, and as you know we have been working very hard as I’ve said over the past few months, to think about what option we might have to reach out to Albertans particularly in that 29- to 39-year-old age group, where we do see a large number of our cases,” she said.
“We know that Albertans in that age group are at the lowest personal risk of potentially having severe outcomes; however, they also unfortunately can spread the virus to others and be a part of that onward rising of the curve, and so we wanted to find an option that could effectively reach them.”
The ad campaign shows what can only be described as a person with a COVID-19 particle for a head — while sporting an extremely unsettling smile — enjoying parties, family gatherings, and Christmas dinner.